Client: Invest in Canada is the Government of Canada’s organization that promotes and attracts foreign investment, referred to as foreign direct investment (FDI). They work with partners worldwide to attract global companies to Canada and/or support their expansion plans within Canada.
Project summary: The organization was new and did not have a web presence yet. It was vitally important that the site be instantly engaging and help educate visitors as to the benefits of investing in Canada. It was also mandatory that the site be accessible (WCAG) and follow all of the GC’s standards on language, security and protection of personal information. The system also needed to integrate into the organization’s Salesforce CRM system.
Ngage’s Impact: Invest in Canada choose Ngage because of its extensive knowledge of developing sophisticated sites for large organizations . The team architected the digital strategy based on extensive research into Invest’s audience groups. Once user profiles and user journeys were complete, the team developed 4 design options. Two were selected and user testing was conducted to select the final design. The team created the initial version of the site in Drupal 8 WxT (which has been upgraded sequentially to D10).